So, I wanted to shed some light on the origin of Sriracha sauce & how they were eaten before now where they go into everything from Subway (Sriracha mayo) to donuts (Sriracha icing??)
This BuzzFeed post also represent myself and many other Thais’ shock when they first come face-to-face w/ the Sriracha sensation in the US (and also Europe). We are definitely proud that almost everyone of all walks of life can now say the Thai word “ศรีราชา” (Sriracha – See-ra-sha) although many still pronounce it wrong… On the other hand, some Thais are also frustrated that a Vietnamese businessman (Huy Fong Foods) has received full credit over the popularization of the traditionally Thai hot sauce (angry Thai article about Huy Fong’s Sriracha: http://www.matichon.co.th/news_detail.php?newsid=1362897723).
This claim is debatable as David Tran never patented the sauce nor exerted it was Vietnamese or his own. In fact, he even named the hot sauce in honor of the recipe he had adapted. So, should Thais be angry or happy?
Here is an interesting(?) documentary about the origin of Sriracha…: http://www.theatlantic.com/video/index/374917/the-origin-of-sriracha/
Click on the BuzzFeed screenshots below for 23 Traditional Ways To Eat Sriracha:
(As an extra) while writing about Sriracha, I remembered this Tiger Zoo I had visited multiple times as a child. It shared the name of the world-famous sauce:
To Thai Tourism Industry: if you really want to ride the Sriracha wave, how about do a “Sriracha Tour in Thailand”? I can guarantee plenty of destinations for the itinerary & bands of hardcore Sriracha followers.